The case traces chotuKool’s development and evolution from an initial product concept Could chotuKool really redefine the company and bring refrigeration to . Godard and Boyce: Checkout Case study Question and Answers Q 1. Assess the business case for Checkout. What are the critical success. chotuKool: “Little Cool,” Big Opportunity. chotuKool: “Little Cool,” Big Opportunity. case study. Rory McDonald · Derek C.M. van Bever · Efosa.

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These insights are now incorporated in the product design iteration as we are about to begin the national launch in the next festival season. Disruptive innovations open up the untapped market of the non-users.

Chotukool: Keeping things cool with frugal innovation

But the same work would help Godard in focusing on its primary objectives. This is a very useful tool in rural areas where there is a shortage of power. We thank CII for bringing creating this learning ecosystem in India. Rural India Is a different market. Markets that do not exist cannot be analyzed.

This product was launched in an untapped market, therefore the opportunities were abound. It is a different category!

HBR Chotukool Case Study | Case Study Template

It is priced between Rs and Rs caase the market. Chotukool was conceived and created based on many of these latent needs and almost invisible insights.

The fundamental note taking, reflection and conceptualizing skills allowed us to integrate the frameworks of several other domain experts. Therefore the overall Corporate Strategy was a smart and effective one. This is a difficult challenge as Godard would have to spend a lot of studu time and resources to get a clear picture of its potential market.


Would you like to get such a paper?

This cyotukool was made keeping the rural folk and their needs in mind. The pilots have now spread in a few other villages and the response remains very favorable. What is your take on simultaneous pursuit of two parallel business models in name cooling solution industry Rural vs.

The approach used to promote Checkout in its first villages was to involve local Nags to distribute the products and build brand trust. The Chotukool is game-changing because: They had various reasons but there was scope for innovation here as the market penetration for refrigerators in the villages was only two percent in Checkout was a product of Disruptive Innovation at Godard.

What challenges do you envisage for Godard in its Journey of taking Checkout to various geographical markets across the country? The product also has a unique feature of staying cool even without power.

We also got deep feed back on the product. In effect, Chotukool impacted the Living standard, Livelihood and Life style of these women at the bottom of the pyramid. Sunderraman predicts that the next version of Chotukool will bring cooling temperatures down to between 2 to 8 degrees — it will be possible to store vaccines and other medicines.

Hence the awareness of the product must be given prime importance The distribution channels must consist of the constituents of the target market. Could chotuKool really redefine the company and bring refrigeration to hundreds of millions of Indians? VLFM has been a foundation course for us to learn the essential breakthrough skills. However, he cautioned that IP should not be used as a barrier to access but rather should support the broad diffusion of innovations.


Chotukool is a liter plastic container that can cool food to around 8 to 10 degrees on a volt battery.

Chotukool was born with this inspiration and vision. Chotukool is a 43 L solid state cooler that uses no compressor or refrigerants.

This case examines two incidents of alleged religious discrimination that made their way to the U. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at a time when conventional wisdom advised against it.

Cite View Details Purchase Related. And finally we have a dream that some day in future, Chotukool like products will help deliver vaccines to the children at the BOP in wide spread rural hinterland where there is limited healthcare infrastructure, electric wtudy power and transport.

We can learn about it only by being with them and experimenting. All these factors play an Important role In ten success AT ten product sales. Finance Globalization Health Care.

Artificial Intelligence Universities Gender Equality. Every disadvantage in society today that is not served is a potential new business.

Immutability refers to how easily imitators chotukol copy or duplicate the technology or process underpinning the innovation.